CREATE YOUR SALES ROADMAP
Your Guide to High Converting Sales Funnels
Okay so we are using the term sales roadmap, but this can easily be a marketing roadmap or for that matter any roadmap that shows decision points in winning sales.
We have created a simple framework that anyone can start using to generate more sales. This framework has scalability and more predictability built in.
Whether you’re in business or planning of starting a business, Hyper Funnels can make a significant impact in your sales. At the core of what we teach is creating your roadmap. It is the FIRST step in building high converting sales funnels and in this post I want to give you a real quick overview it.
We differentiate a Hyper Converting Funnel from any other average sales funnel based on results it produces. The biggest difference is high conversion rates and higher sales. So fasten your seatbelt and let’s go on a quick journey of learning what it takes to create amazing results.
Start With Your Roadmap
Aside from being a firm believer in creating scalable and more predictable funnels and sales pipelines, I’m also a strong advocate of things that are practical. That means whatever I learn must be applicable to everyday life. In the same way, this framework is designed to be practical. What you learn here is something that you can start applying to your sales and marketing funnels TODAY.
We’re going to start the journey with creating a roadmap first.
Why do we start with a roadmap?
Think of it, without a roadmap we’re often lost. We end up going from one thing to next. And that leads to more frustration, more lost resources, and possibly even failure.
Well, nobody wants that, so that’s why we start with roadmap first. A roadmap shows us we’re on the right path to reach our goals. A roadmap is the implementation of the strategy for how to win more customers.
Roadmao is also a tool that helps you make sure you’re not deviating from your original goal.
In Hyper Funnels we build turn-by-turn directions for your sales and marketing funnel. This is one of the key elements of creating high converting sales funnels. We have a unique process to build turn-by-turn directions for more predictability and scalability.
BUT if you’re just starting, don’t worry about creating a detailed roadmap yet. Try to start by maping your key decision points first and then add detailed additional steps.
What’s a Sales Roadmap?
A funnel roadmap is a path that shows you how to get from point A to point B. Specifically a path to more sales. It can start with the first interaction that a prospect has with your business and end when they become a customer.
You can have a different roadmap for upselling to existing customers. If you have different product categories, you can have separate roadmaps for each category.
Just remember that in the crazy world of business there are many paths to sales, but which one is the right path for YOU? The challenge is choosing the path that is scalable and more predictable in generating sales.
In reality, there are only a FEW PATHS THAT ACTUALLY WORK! You need to choose a path that works best for your business.
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Ideas for Your Sales Roadmap
- Use pen and paper to draw your roadmap
- Define your start point
- Define your end point
- Add major decision points between start and end points
> It’s made up of decision points
> Shows a clear path to sales
> Has a starting and ending point
> Is in alignment with your strategy
A Roadmap IS NOT:
> A guarantee of success
> Copy of someone else’s roadmap
> Random collection of milestones
> A HOW TO instruction sheet
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When it comes to sales, many entrepreneurs, business owners, and salespeople struggle with creating scalable, predictable sales pipelines.
Knowing where to start or how to generate more sales can mean the difference between winning and losing.
The tools and the tech can make the process even harder!, The software, CRMs, marketing automation, advertising, the list goes on and on…..
If you feel intimidated or frustrated by the idea of creating marketing videos, whitepapers, lead magnets, competitive benchmarks,… you’re NOT ALONE! No one really enjoys all this extra work especially if we’re not sure it’ll even produce results.
So I’ve created a 4 step process that dramatically simplifies your sales and marketing job, and shows you a STEP-BY-STEP process how to win more sales in less time. A roadmap is your GPS system to find, qualify, and engage with opportunities to generate more sales.
When you enroll in my FREE 5 lesson high ticket sales funnel training, you’ll learn the 4 key elements that can help you multiply sales. You’ll learn how these 4 elements interact to create a massive advantage for you. And you’ll use specific tactics to create YOUR 6 and 7 figure sales funnels.
We love our GPS system for a reason!
It’s funny how dependent we all are to our GPS systems. I don’t know about you but I can get lost very quickly without a map. If I’m planning to go somewhere new, I look it on the map for turn-by-turn directions. Not only that gives me confidence that I’m going in the right direction but I trust it to get me from where I am to where I want to go.
In sales and marketing you need to have a roadmap. Just make sure you are looking at the right map. Often there are many ways to get from point A to point B so you need to figure out which path would get you to your destination faster and with the best chance of success.
I can tell you from experience and working with dozens of businesses that this is one of the biggest challenges people have. It’s where you can hugely increase the odds of your success.
That’s exactly why I choose this step (roadmap) to be the very first thing we teach in our training. This is going to be the foundation for hyper funnels. So the big question is where is the starting point of the roadmap?
Some people find it hard to choose their starting points because it may seem so far away from where they want to be. Others have a hard time with choosing their outcome and destination.
Believe me I’ve been there and know what that feels like. You’re excited for your business, you have a sense of purpose and take pride that in spite of fears and uncertainties you have the courage to take your destiny into your own hands.
I know how hard it can be to try to chart a map when there are many obstacles. And that’s exactly why in my training we start by creating a turn-by-turn direction for success.
What this means is we’re going to look at everything that has to do with interactions with your prospects and customers before and after sales.
So a roadmap by definition has destinations and outcomes. It also has 1 or more starting points. Your roadmap charts the path between the starting points and your destinations. In business often there are multiple starting points. For example your prospects can start interacting with your business through trade shows, conferences, and your website.
The outcome of these interactions depend on a number of things. Some are ready to make a purchase decision, some are just starting to look for solutions, and others are just tire kickers.
But regardless of your prospect’s journey, your roadmap is the path to success.
One of the most challenging things with sales is getting a predictable and consistent stream of new opportunities. Many businesses spend an incredible amount of time looking for leads, cold calling, sending cold emails to people that they hardly even know. It turns out leadgen can get really expensive. Without a roadmap a lead generation initiative has a low probability of success. And that’s why creating a roadmap is the very first thing we teach. It sets the stage for everything else.
It’s no wonder that companies are willing to invest in tools and strategies that help them not only find leads but to convert as many leads as possible. A roadmap that in turn is used to run your funnel can make a huger difference in your profitability.
What I teach here also helps you get more predictability and better control of your sales process. It can literally change your life. The concepts I teach are modeled after 20+ years of experience, making mistakes, and learning from the mistakes of others.
When a sales funnel is fine tuned to your business, it can get you to 2X and 4X results. I don’t promise that you’ll be making those multipliers, but if you follow my framework and tactics, it can transform your business.
If you’re a service provider, a consultant, or a coach, there is a constant ebb and flow of either too much or too little work. And that’s because the funnel is not setup correctly. The engagements and feed positions are not working.
The funnel you’ll build in our training is designed to consistently produce new opportunities for you. It’s designed to take opportunities through a filtration engine so the tire kickers and non qualifiers get filtered out(temporarily). It then delivers the best most qualified leads to you and the best part is you can CONTROL it.
You can regulate the engagement of leads by the turn of the dial. A cleverly designed funnel is an advanced behavioral engine. It works based on a set of triggers and actions that your audience takes based on engagement.
Leads are engaged at different levels. Based on your audience’s behavior they are then presented targeted messages and high value content that helps solve a problem.
This is a game changer. Imagine if every morning you woke up, you have qualified leads waiting for you in your inbox.
If you were to hire me to consult with you, one of the first things that we’d do is sit in front of a whiteboard and map out your sales funnel. We’d start with your business and how you’re selling. We’d talk about your audience and their needs and how you engage them, and how you position your offer relative to your competitors.
We’d then talk about your marketing hooks, sales tactics and how you find new opportunities. So bottom line is regardless of your offer, there are certain basic things you need to do to be able to create 6 and 7 figure opportunities. We need to create a turn-by-turn directions for your sales funnel.
I do have a disclaimer here. Just because you have a sales funnel doesn’t mean you can automatically multiply sales. Your offer plays a big role. So it’s the combination of your offer AND your funnel that can create those big opportunities.
Do you have to have a funnel in order to sell? Not necessarily. It depends on how you market.